Week 9 - November 9

Focal Point
-focal point draws your attention to the most important element on the page.

Choosing the Font:
Selecting the most appropriate type style is important to the overall message of your design. The type provides the link between the designer and the audience.

Five factors to consider when choosing a typeface:
(1) Legibility
(2) Readability
(3) Appropriateness
(4) Reproducibility
(5) Practicality

Illustrator
Demo for Logo
Wrap tool
Twirl Tool
Pucker Tool
Bloat Tool
Scallop Tool
Crystallize Tool

Packaging design
is an area than covers everything from labels to bags to boxes of all shapes and sizes.
the primary goal to attract customers’ attention.
Successful product design manages to reveal useful functionality beyond its appealing form.

Steps:
1) Research the product
2) Begin the initial mock-ups/thumbnails
3) Sketch in the computer
4) Fine tuning the design
5) At this point you would show the client
6) Complete the projects

Points to think about in Package Design:
1) Message
2) Presentation
3) Structure
4) Brand Artifacts

Homework:
Continue on your Logo, they are due at the beginning of next class, November 16th.

Read pgs from Thinking with Type: (pg 90-111)

For those of you who are ahead of the projects or for those of you who want an extra credit project, you can work on a package design. The extra credit can add up to five points to your final grade.