Week 10 - November 16

Business Card
Students will design a business card that incorporates their logo design.

Your business card is one of the most important marketing tools you'll ever create.

You give your business card to prospects and customers so they have your contact information.

An effective marketing and promotional strategy includes a business card that will make an impact. Taking the time to carefully design a business card that makes a statement

Business Cards That Work Have:
1) A logo
2) Develop a one-line slogan
3) Include your website address and/or email address, contact information
4) Make your card readable
5) Make your card stand out from the rest of the pack
6) Have your business cards printed on good card-stock

Business Card Wording and Design
1) Designing Business Cards
Some of the many design options include:
* Horizontal layout (traditional) or vertical format
* Including a head shot or photo of a product
* Special shape (dye cutting)
* Folds
* One or two sided printing – some print in full color on one side and black and white on the reverse
* Raised ink
* Embossing
* Metallic inks and papers
* Full color, three color, two color or one color
2) Font Choice
3) Ink and Paper Choice
4) Business Card Text
Should have:
* First and last name
* Title
* Phone
* Fax
* contact info
* Email
* Web site
* Slogan, catch phrase, values, mission, vision
* One word description of services or products

Illustrator
Lines
Any Illustrator Questions

Homework:
You Business Card Design is due at the beginning of class next week, November 23rd.
no thumbnail are needed for this project

Read pgs 138-162 from Thinking with Type