In Design:
Layers
Margins and Columns
Convert Shapes
Effects
Align
Pathfinder
Text Wrap
Saving
Package
Export
Copyrighting
MLA Formatting and Style Guide
http://owl.english.purdue.edu/owl/resource/557/09/
Homework
- Continue to work on your brochure
- For those of you who are working on the package design extra credit, this project is due next week on December 7.
The final is due December 14th. No printing is to be done in class that day. Next week is our last week to work on it.
Read pg 163-175 from Thinking with Type
Tuesday, November 18, 2008
Wednesday, November 5, 2008
Week 11 - November 23
Final Project
For this project, Think about:
Audience
Purpose
Type of articles
Length of articles
Images
Write the Articles
Always include a meaningful headline. Your headline should clearly communicate the message you want your reader to take away.
Content (media and publishing)
Information and experiences created for an audience
Some things to think about when designing a Brochure
-The first thing you need to know is the purpose of the brochure or what the client wants that brochure to accomplish.
-How is this brochure going to be used? Three types of brochures: to advertise or market, those that educate or inform, and those that entertain.
- How much information will be in this brochure?
- Is the brochure going to be of a unique design that might include die-cuts or unusual folding?
_Will the brochure be a direct mail piece?
- Hierarchy of Information- (the order of information) starting with the most important and moving onto the least.
-Put your selling message on the cover.
While creating your brochure, keep words intact on one line; do not let the computer separate your text for you. Also think of the separation of the text for clear readability. For example.
Thursday January 18, 2007
NYU – Kimmel Center 60
Washington Square Pa-
rk 7:00pm - 10:00pm
Thursday January 18, 2007
NYU - Kimmel Center
60 Washington Square Park
7:00pm - 10:00pm
In Design:
Tools
Placing Text and Images
Linking Text
Master head
Character Styles
Paragraph Styles
Spell Check
In Design in Class Project:
Text
Homework
- Bring your Thumbnails to class next week
- Collect graphical elements and write the copy that will be on your project.
- For this new project we will design 4-6-page (A5) booklet on a social issue, travel brochures or product of your choosing. Emphasis should be on what you are advertising; strong focal points and good visual flow from one page to the next. The style of the design for the project is your choice. We will be using In Design for this project. We will create this project using the master head, Character and Paragraph Styles. This project incorporates all we have learned in this class; make sure you design with all the principles/rules we went over in class. This is your final project that carries a weight of 20% of your grade and is due on December 14th’
- Read pg 163-173 from Thinking with Type
- For those of you who are working on the package design extra credit, this project is due on December 7th. The extra credit can add up to five points to your final grade. Remember missed classes, coming in late or leaving early effects your class participation grade as well as it can effect your final grade.
For this project, Think about:
Audience
Purpose
Type of articles
Length of articles
Images
Write the Articles
Always include a meaningful headline. Your headline should clearly communicate the message you want your reader to take away.
Content (media and publishing)
Information and experiences created for an audience
Some things to think about when designing a Brochure
-The first thing you need to know is the purpose of the brochure or what the client wants that brochure to accomplish.
-How is this brochure going to be used? Three types of brochures: to advertise or market, those that educate or inform, and those that entertain.
- How much information will be in this brochure?
- Is the brochure going to be of a unique design that might include die-cuts or unusual folding?
_Will the brochure be a direct mail piece?
- Hierarchy of Information- (the order of information) starting with the most important and moving onto the least.
-Put your selling message on the cover.
While creating your brochure, keep words intact on one line; do not let the computer separate your text for you. Also think of the separation of the text for clear readability. For example.
Thursday January 18, 2007
NYU – Kimmel Center 60
Washington Square Pa-
rk 7:00pm - 10:00pm
Thursday January 18, 2007
NYU - Kimmel Center
60 Washington Square Park
7:00pm - 10:00pm
In Design:
Tools
Placing Text and Images
Linking Text
Master head
Character Styles
Paragraph Styles
Spell Check
In Design in Class Project:
Text
Homework
- Bring your Thumbnails to class next week
- Collect graphical elements and write the copy that will be on your project.
- For this new project we will design 4-6-page (A5) booklet on a social issue, travel brochures or product of your choosing. Emphasis should be on what you are advertising; strong focal points and good visual flow from one page to the next. The style of the design for the project is your choice. We will be using In Design for this project. We will create this project using the master head, Character and Paragraph Styles. This project incorporates all we have learned in this class; make sure you design with all the principles/rules we went over in class. This is your final project that carries a weight of 20% of your grade and is due on December 14th’
- Read pg 163-173 from Thinking with Type
- For those of you who are working on the package design extra credit, this project is due on December 7th. The extra credit can add up to five points to your final grade. Remember missed classes, coming in late or leaving early effects your class participation grade as well as it can effect your final grade.
Tuesday, November 4, 2008
Week 10 - November 16
Business Card
Students will design a business card that incorporates their logo design.
Your business card is one of the most important marketing tools you'll ever create.
You give your business card to prospects and customers so they have your contact information.
An effective marketing and promotional strategy includes a business card that will make an impact. Taking the time to carefully design a business card that makes a statement
Business Cards That Work Have:
1) A logo
2) Develop a one-line slogan
3) Include your website address and/or email address, contact information
4) Make your card readable
5) Make your card stand out from the rest of the pack
6) Have your business cards printed on good card-stock
Business Card Wording and Design
1) Designing Business Cards
Some of the many design options include:
* Horizontal layout (traditional) or vertical format
* Including a head shot or photo of a product
* Special shape (dye cutting)
* Folds
* One or two sided printing – some print in full color on one side and black and white on the reverse
* Raised ink
* Embossing
* Metallic inks and papers
* Full color, three color, two color or one color
2) Font Choice
3) Ink and Paper Choice
4) Business Card Text
Should have:
* First and last name
* Title
* Phone
* Fax
* contact info
* Email
* Web site
* Slogan, catch phrase, values, mission, vision
* One word description of services or products
Illustrator
Lines
Any Illustrator Questions
Homework:
You Business Card Design is due at the beginning of class next week, November 23rd.
no thumbnail are needed for this project
Read pgs 138-162 from Thinking with Type
Students will design a business card that incorporates their logo design.
Your business card is one of the most important marketing tools you'll ever create.
You give your business card to prospects and customers so they have your contact information.
An effective marketing and promotional strategy includes a business card that will make an impact. Taking the time to carefully design a business card that makes a statement
Business Cards That Work Have:
1) A logo
2) Develop a one-line slogan
3) Include your website address and/or email address, contact information
4) Make your card readable
5) Make your card stand out from the rest of the pack
6) Have your business cards printed on good card-stock
Business Card Wording and Design
1) Designing Business Cards
Some of the many design options include:
* Horizontal layout (traditional) or vertical format
* Including a head shot or photo of a product
* Special shape (dye cutting)
* Folds
* One or two sided printing – some print in full color on one side and black and white on the reverse
* Raised ink
* Embossing
* Metallic inks and papers
* Full color, three color, two color or one color
2) Font Choice
3) Ink and Paper Choice
4) Business Card Text
Should have:
* First and last name
* Title
* Phone
* Fax
* contact info
* Web site
* Slogan, catch phrase, values, mission, vision
* One word description of services or products
Illustrator
Lines
Any Illustrator Questions
Homework:
You Business Card Design is due at the beginning of class next week, November 23rd.
no thumbnail are needed for this project
Read pgs 138-162 from Thinking with Type
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