Week 8 - November 2

Lines
Lines are one of the basic elements of design. Alone or in combination with other lines or shapes they can aid in the readability, appearance, and message of a design.
Use lines to:
- Organize
- Texturize
- Guide the eye
- Provide movement
- Make a statement
- Convey universal meanings

Lines can be horizontal, vertical, or diagonal. Lines can be solid, dashed, thick, thin, or of variable width.

Whether lines appear as part of a graphic element, such as a logo or illustration, or the lines themselves are the graphic element, such as frames and dividers, use them purposefully in the overall design.

Some ways that you might use lines in your design are to:
- Organize, connect, and separate
- Create movement
- Provide texture
- Convey a mood or emotion
- Define shapes
- Provide emphasis
- Provide a framework

Logo Design
Logos are the centerpiece of a company’s brand image and can tell you a lot about the company. Creating a logo requires a lot of thought.

A Great Logo Must Follow Basic Design Principles - think of your Elements of Design and your Principles of Design.

A Great Logo Must Be Functional:
It’s describable.
It’s memorable
It’s effective without color.
It’s scalable
It’s appropriate

Getting Started with logo design
Research & Brainstorming
Sketching (Thumbnails)
Prototyping & Conceptualizing
Revise & Add Finishing Touches

Illustrator
Effects > they will increase your file size
Stylize
Wrap
Distort and Transform
Convert Shapes
3D
Photoshop Effects

Homework:
Logo Design due Nov 16 th, thumbnails sheet is posted on the SJU Central. You should have at least four sketches.

For those of you who are ahead of the projects or for those of you who want an extra credit project, we will go over package design next week. Start thinking about what kind of package you would like to design. The extra credit adds up to five points to your final grade. Examples – Shoe or Accessory boxes, beverage and food cans or cartons, DVD boxes, CD Cases.....