Week 5 - October 5

More Color
Chromaticity
- Monochromatic
- High Chroma
- Low Chroma
-Constant Chroma
Saturation
Luminance
Tints, Tones and Shades
Subtractive vs Additive

For more information on color and visual diagrams:
http://www.colorcube.com/articles/theory/glossary.htm

Review the up coming Midterm, and go over any question anyone has in Photoshop

Homework;
Midterm project due and to be presented in class next week (October 19th).
Your Promotional Mailer (4x6) will be handed into me on a 8.5 x11 paper. No printing will be allowed during this class time, have them printed out before class. No thumbnails are required for this project.
Also bring your pdf file of both your Promotional Mailer (4x6) and your Commercial Poster (24x30), to place on the screen while presenting your work. Let the class see your original design and how you have changed it around to fit a design on a smaller scale.

Get prepared to present your work – Let us know what mood you created for your piece through the use of color. Tell us why the design works using color theory, the principles and elements of design, the principles of typology. Also whom you think your intended audience would be for this ad.

We will start at the beginning of class, so be on time and ready to present your project

Your project (70%)and presentation (30%) will determine your midterm project grade.

Midterm - Commercial Mailer (Photoshop)
Students will design a 2-sided Promotional Postcard (4x6) based off their Commercial Poster for a real film, play, artist show or concert. In this project you will redesign your commercial poster to the new dimensions of the mailer. Not all the same elements need to be in the mailer

Read pg 34-47 from Thinking with Type

The rest of next weeks class will be going over Illustrator, and introducing our next project, Newsletter or Event Flyer of an event-taking place on campus or within the community.