Week 3 - September 21

Typography: :
is the art and techniques of arranging type, type design, and modifying type.

In choosing typography, you must: :
- Select a font (or typeface)
- Choose a font size
- Decide how much space to allow between lines of type
- Determine how much contrast (Different fonts)

Principles of Typography
- Type Size
- Weight
- Style
- Leading
- Alignment
- The Color of Type

Kerning vs Tracking

Kinds of Typefaces
- Sans Serif Typefaces
- Serif Typeface
- Script Typefaces
- Character Font
- Decorative Font



Typography Tips and Techniques

Photoshop:
- Effects in layers Style
- Image Size vs Canvas Size

Homework
- Read the pg 12-24 from Thinking with Type
- The Commercial Poster will be due on Oct 5th. Sketch out Four Commercial Poster Thumbnails, remember this is part of your project grade.
Project: Students will design a Commercial poster (24x30) for a real or functional film, play, artist show or concert. Along with a good choice of graphic elements, greater emphasis should be placed on the use of color to create a mood that underscores the subject of your design