Week 5 - October 5

More Color
Chromaticity
- Monochromatic
- High Chroma
- Low Chroma
-Constant Chroma
Saturation
Luminance
Tints, Tones and Shades
Subtractive vs Additive

For more information on color and visual diagrams:
http://www.colorcube.com/articles/theory/glossary.htm

Review the up coming Midterm, and go over any question anyone has in Photoshop

Homework;
Midterm project due and to be presented in class next week (October 19th).
Your Promotional Mailer (4x6) will be handed into me on a 8.5 x11 paper. No printing will be allowed during this class time, have them printed out before class. No thumbnails are required for this project.
Also bring your pdf file of both your Promotional Mailer (4x6) and your Commercial Poster (24x30), to place on the screen while presenting your work. Let the class see your original design and how you have changed it around to fit a design on a smaller scale.

Get prepared to present your work – Let us know what mood you created for your piece through the use of color. Tell us why the design works using color theory, the principles and elements of design, the principles of typology. Also whom you think your intended audience would be for this ad.

We will start at the beginning of class, so be on time and ready to present your project

Your project (70%)and presentation (30%) will determine your midterm project grade.

Midterm - Commercial Mailer (Photoshop)
Students will design a 2-sided Promotional Postcard (4x6) based off their Commercial Poster for a real film, play, artist show or concert. In this project you will redesign your commercial poster to the new dimensions of the mailer. Not all the same elements need to be in the mailer

Read pg 34-47 from Thinking with Type

The rest of next weeks class will be going over Illustrator, and introducing our next project, Newsletter or Event Flyer of an event-taking place on campus or within the community.

Week 4 - September 28th

Color
The properties of color are hue, value, intensity and temperature.

Hue
- are either chromatic or achromatic.
- Neutral colors
- Hue Contrast
- Hue Constant

Value
- Low Value, Constant
- Contrast of Value

Intensity (Saturation)

Temperature

For more information on color and visual diagrams:
http://www.colorcube.com/articles/theory/glossary.htm

More Photoshop
Filters
Eye Dropper
Liquify
Type Effects
Burn/Dodge

HW:
Your Commercial Poster (24x30) is due on October 5th. The next project we will work on is resizing this one to create the Promotional Mailer (4x6) that is based off your Commercial Poster, which will be due the following week and is your midterm.
Read pg 25-33 the following sections from Thinking with Type

Week 3 - September 21

Typography: :
is the art and techniques of arranging type, type design, and modifying type.

In choosing typography, you must: :
- Select a font (or typeface)
- Choose a font size
- Decide how much space to allow between lines of type
- Determine how much contrast (Different fonts)

Principles of Typography
- Type Size
- Weight
- Style
- Leading
- Alignment
- The Color of Type

Kerning vs Tracking

Kinds of Typefaces
- Sans Serif Typefaces
- Serif Typeface
- Script Typefaces
- Character Font
- Decorative Font



Typography Tips and Techniques

Photoshop:
- Effects in layers Style
- Image Size vs Canvas Size

Homework
- Read the pg 12-24 from Thinking with Type
- The Commercial Poster will be due on Oct 5th. Sketch out Four Commercial Poster Thumbnails, remember this is part of your project grade.
Project: Students will design a Commercial poster (24x30) for a real or functional film, play, artist show or concert. Along with a good choice of graphic elements, greater emphasis should be placed on the use of color to create a mood that underscores the subject of your design

Week 2 - September 14

Avant Garde
Futurism – Italy
Constructivism – Russia
New Typography – Germany
New Typography – Eastern Europe
De Stilj - Netherlands
New Typography – England

Elements of Design :
-the basic visual material with which to make art.
LINE
SHAPE
DIRECTION
SIZE
TEXTURE
COLOR/VALUE

Principles of Design :
-as ways to work with and arrange the elements
CONSTRAST
BALANCE
- symmetrically
- asymmetrically
SCALE/PROPORTION
REPETITON/RHYTHM
EMPHASIS/DOMINANCE
UNITY

Photoshop:
Saving, Print
Set Up Project
Transform
Pen Tool
Canvas/image size
Mode, and opacity in layers
Variation, brightness contrast

In class project:
Photoshop Class Project

Project :
Avant Garde Poster
Due: September 21st
Replicate a design
Based on the principles of Avant Garde movement students will select one of the topics and design 11x17 poster. (Education, Equality, Poverty, Racism, Voting)

Homework :
Work on your Advant Garde Poster, it's due next week
Read pg 121-131 from Thinking with Type